Identify what makes each client unique. We dig into clients’ brand DNA. To do that, we ask a lot of nosy questions. The process involves fact finding, auditing and evaluating, everything from collateral and creative resources to the market and competitive positioning and communications and PR plans. Once we have collectively defined success, we get to work. We dig into clients’ brand DNA. To do that, we ask a lot of nosy questions. The process involves fact finding, auditing and evaluating, everything from collateral and creative resources to the market and competitive positioning and communications and PR plans. Once we have collectively defined success, we get to work.
